AVEENO Baby Daily Lotion contains natural oatmeal blended with rich emollients to help prevent and temporarily protect chafed or cracked skin, and help heals your baby’s delicate skin without irritation. Can be used every day to keep your baby’s skin soft, smooth and healthy. The naturally nourishing, non-greasy formula absorbs quickly, moisturizes for a full 24 hours, and contains no drying alcohols and fragrance-free. Gentle enough for newborns.