PENATEN Creamy Diaper Rash Treatment immediately starts working to soothe + heal + protect against diaper rash. Apply PENATEN Creamy Diaper Rash Treatment to your baby’s diaper area at the first sign of redness to help soothe the discomfort of diaper rash immediately while creating a protective barrier from further wetness.Containing 13% zinc oxide, the same effective ingredient as the original PENATEN, this formula has a smoother consistency, so it is gentler and easier to apply.